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About Steve Raquel

Digital Expert. Thought Leader. Viral Influencer.

About Steve Raquel

Steve is a respected industry marketing professional with more than twenty years experience working with some of the biggest brands in the world including McDonald’s, Coca-Cola, State Farm and the Olympic Games.

Since 2009, Steve has been an active participant and contributor in the social media arena, having been featured on CNN and as a regular contributor on bleacherreport.com, writing on the impact of social media in sports as well as consumer behavior.  He has also been a guest lecturer on social media at Northwestern University, Notre Dame and is currently an award winning adjunct lecturer in the Gies School of Business at the University of Illinois.

In this effort to become the thought leader in his field, his actions have create some impactful viral stories on different platforms.

Steve lives in Naperville with his wife Stephanie, who is also an Illini graduate, and his three daughters and their dog Lincoln.  He’s actively involved as a Safe Families for Children host, a licensed foster parent and on the board for several non profits including Styles 4 Kidz, IlliniDads and Camp Kesesm at the University of Illinois.

Steve Raquel

Academic Thought Leader

Impact of “Instagram for Kids”

In Fall 2021, the debate on pre-tweens and tween access to social media rose due to the possibility for Instagram to release “Instagram Kids” which was highly criticized.  Local news requested my expertise as a digital marketing expert to provide insight on the decision and more.

Some additional coverage:

NewsChannel 20

Viral Influencer

Teaching With A New Student

Spring 2019, Steve was teaching a class with a single mom in attendance.  Steve offered to hold the baby to allow the mom to take notes.  One student took video and Steve shared the video on LinkedIn.

The impact was almost immediate, with the post being seen and react to by millions around the world and several media covering the remarkable act of kindness.

Currently, the post has garnered more than 8 million video views, 240,000+ reactions, 5.6K reshares and close to 8K comments.

Some additional coverage:

Chicago Tribune

University of Illinois

NCTV-17 Video

Tik Tok Teacher

Fall 2020, Steve requires students to create weekly TikToks for class to help teach about entrepreneurship and risk taking.  However, Steve always created the first one for the students to get inspiration from.

One particular TikTok vent viral through it’s unique approach of looking at the pandemic through the teachers eyes versus the student’s and it quickly gained popularity.

As a result, the original post has gained more than 390K views and it has been shared through other sites such as Illini Barstool, Fail, and Kale Salad, where it was viewed more than 2 Million times and has more than 115,000 reactions to date.

Needless to say, Steve is intrigued by this post success compared to others, but it has been fun to share it with his students, whose videos tagged on TikTok with #ADV409, has garnered close to 1 million collective views since starting this adventure.

Some additional coverage:

Original Post

Kale Salad Videos

Illini Barstool

Notable Activities

Award Winning Teacher

Since 2014, Steve has been an adjunct lecturer at the University of Illinois, teaching in the College of Media and Gies College of Business at both the Graduate and Undergraduate levels.

His unique teaching style bringing real world experience into academia has made him on of the top teachers on campus, earning him multiple “Teaching in Excellence Awards” at the UIUC.

In addition, he has been the faculty advisor to the American Marketing Association, Illinois Sports Consulting Association, and other on campus organizations.

Over the last eight years, he has taught a varying degree of topics including

  • Advertising and Brand Strategy

  • Sports Public Relations

  • Advanced Sales Strategies

  • Digital Marketing Strategy

  • Media Entrepreneurship

  • Business Essentials

He is currently a full time lecturer in the Gies College of Business teaching undergraduate courses and in the world largest iMBA program and the Strategic Brand Communications programs.

Steve has been a popular and influential teacher at the University of Illinois since 2014, teaching and mentoring thousands of students online and in person.

Gies Article

Gies Faculty Profile


How can we help your business?

IOV Media has been working in the social media and digital space since 2009 and has helped both successful large and small businesses take that success online.

If you are wondering how we can help, the following are descriptions of some of our specialities we can offer to you.

IOV Media bases all of its success on its ability to develop or understand corporate strategy for companies in order to best support you.

We can help set goals or we can work to refine them. Regardless, we ensure our efforts are in lock step with our client’s overall objectives and ensure it reflects their brand look and feel.

IOV Media has been there since the beginning.  In 2009, Steve has been building and invested in the social media space, jumping in early on platforms like Facebook, LinkedIn, Instagram, and now TikTok.

Using posts, videos, blogs and more, IOV Media can create relevant and impactful content.

As social media became more mainstream, so did the digital footprint as client creations expanded to achieve business objectives.

We understand how to integrate your socials with your video, blogs, analytics, remarketing and retargeting efforts in a way for you to effectively track every thing you do online.

IOV Media has managed more than $100K in spending on behalf of clients like you in creating and implementing effective Facebook, LinkedIn and Google Ads over the years.

We help determine keyword strategies, creative approaches, implementation and evaluation.

From Yelp, websites, Facebook and beyond, a company’s online reputation is crucial in today’s world. 

We work with companies like yours to evaluate their online reputation as well as manage and improve it.

From monitoring to responding, we can you to not only improve your reputation, but also resolve and mitigate issues quickly to help maintain an overall positive reputation online.

We’ve been creating websites since 2009 with the client in mind as we ensure you have full control over changes.

Through creating websites almost exclusively on WordPress, we avoid companies who charge you every time you ask for a change and put you in a queue for days to get things done.  

WordPress websites are also more affordable and customizable than ever, making it easier for you to create and maintain your website over time.

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