Getting a business video uploaded to YouTube that you hope will communicate your brand and get the word out is only the first step. The second and more important step is getting people to view it.
A solid integrated marketing plan from a social media company will most likely include video marketing on sites such as YouTube. Never produced a video before? Follow these sure-fire tips for a professional, effective online video.
Whether you have 16 or 1.6 million followers, social media has the ability to make us little people the “white elephant” in the corporate boardroom if you can figure out how to create something smart, appealing and viral.
For the past couple of years, I’ve had the great opportunity to work with more than 100 different professional and amateur athletes as it relates to social media. First as VP of athlete relations for FanFuego.com an online sports social network and now as President of IOVMedia, a social media consultancy in the windy city. [...]
If you attempt to start doing social media without some good key basics, then you’ll fail big and you’ll end up frustrated and ultimately hurting your business by your lack of commitment or lack or understanding.