Recent Facebook changes have made both users and businesses alike cringe when it comes to privacy. Learn how you can protect yourself by considering the following tips when it comes to ensuring your Facebook privacy:1. Check ALL of your privacy settings. This menu (see image) lets you determine who can look up your name and [...]
Nowadays you’ll find a wide array of platforms for blogging, each offering various benefits. When choosing a platform for your business blog, first decide what attributes are most ideal for you–is it a quick setup? The most budget friendly? The easiest and simplest? Or perhaps one with the most flexibility? Choosing will become easier once [...]
Those active in social media marketing are well on their way to SEO success. This is because social sites contain an important element that is one of many ways a search engine ranks a website: links. Not sure how well you’re managing you’re social reputation? Here’s a checklist of ways you should be leveraging social [...]
Facebook has become the most-populated social media site, offering businesses a chance to engage one-on-one with customers and fans. But your posts must be relevant and engaging to be effective in strengthening your Facebook presence and keeping customers interested. There are several attributes that make up the anatomy of a good Facebook post: Does the [...]
“The way your profile works today, 99% of the stories you share vanish. The only way to find the posts that matter is to click “Older Posts” at the bottom of the page. Again. And again.” –Facebook And…Facebook thinks that’s a problem. The developers assume that you (as a Facebook user) would prefer to know [...]
This week we were hit with some pretty big changes to the Facebook interface. The changes were met with some positive and negative reviews. Before you take up sides, IOVMedia, your social media consultant, is here to provide our ‘top 5 list’ that boils down some of the biggest updates that you’ll see right away [...]
Getting a business video uploaded to YouTube that you hope will communicate your brand and get the word out is only the first step. The second and more important step is getting people to view it.
Everyone knows that Facebook is a powerful marketing tool – if you know how to effectively use it. Not only is Facebook a great way to communicate with consumers about your products or services – it’s a great place to build brand ambassadors, nurture prospects and get new leads.
LinkedIn is like an online Rolodex on steroids – the perfect place to organize your professional social network. Once you have a profile and the obvious personal connections are made, you might wonder how to increase your connections.
Rolled out on March 24, 2011, Facebook added a ‘question’ module to its business pages. The idea is that brands can now jump into this new business tool and build out polls, crowd-source market data and encourage participation.