Searchmetrics’ 2013 white paper “SEO Ranking Factors – Rank Correlation 2013” outlines an intense study on key factors that affect a website’s search rankings. And guess what they found…it really does pay to be social. Below are the key factors in order of importance.


Here’s a summary some of their key findings:

  1. There’s a strong correlation between social signals and search. They found a strong correlation between a company’s “social signals” and their website ranking. So, the more a company was mentioned, tweeted, shared, liked or +1’ed – the higher their search ranking.
    For a platform like Facebook, social signals that would impact search would be things like a company’s total number of shares, likes and comments. For Twitter it would be the average number of Tweets.
  2. Google+ or go home. Google+ has continued to be a significant factor in search rankings. So, getting +1s are very important. So, it’s now more important than ever to think about adding the ability to +1 your website content.
  1. There’s still grey area. The study stated that they’re still not 100% sure about the extent to which social signals affect ranking. But they do acknowledge that the websites that are ranking well have a greater number of social signals than those with worse rankings.
  2. You could rank with social support alone. Searchmetrics conducted a sub-study that looked at how much influence social signals could have on a study release. They found:

“Indexing only through social signals, without presence of any internal or external links, is possible” 

Which again supports the power of social media as a key influencer of search ranking. To read more about their findings you can view the complete study.

If you’re interested in learning more about how IOV Media could help you with your social media presence, please contact us at