As Facebook timeline for pages rolls out it can seem like a daunting task to update. However as a Chicago social media company we are here to show you that what may seem overwhelming may actually turn out to be the keystone for new growth and opportunity.
Branding – - Story Telling
The recent Facebook marketing conference introduced and explored many new concepts. In our opinion none of them more compelling than the direction for business pages. Until recently page walls were often a hodgepodge of user submitted material, customer relations, and page generated material. It was difficult to sift through all the posts to see the content that interested you most. With the introduction of timeline for pages we are now able to better control the user experience. Page generated material is now separated from customer posts making it far easier to find relevant information.
Described by Facebook as a story telling experience, the timeline allows business owners to educate customers on company history and highlight key dates. Previously a month old post would be all but impossible to find, but now can be easily recalled with just a few clicks.
As a social media agency branding is absolutely essential for our clients. The new cover image and profile photo give users some much-needed real estate to creatively brand their business. While the list of content not allowed in the cover image is lengthy, we believe there is still ample opportunity to let your creativity run wild.
For several years now businesses have been handling customer service complaints right on the page wall. In doing so these posts often cluttered up the wall and made it difficult to communicate important and relevant information to all customers. With the release of timeline, Facebook introduced a private messaging feature for pages. The biggest privacy issue against this was handled by only allowing the messaging to originate from the customer. In doing so it keeps business pages from spamming users with private messages (PMs). This is great news for those who have been handling customer service issues on their wall for quite some time. These conversations can now be taken to PMs where problems can be resolved without cluttering up the page. Additionally customer questions will be far easier to track and the frequency of failing to respond will diminish greatly.
This is all great news for those who are or want to actively engage a social customer base. Change is often met with resistance, but with change comes new opportunity for growth.
*Photo provided by Flickr user @imjustcreative under the creative common license.